USPS shoots for $1 billion in annual Every Door Direct Mail sales

with 2 comments

Vice President, Sales, Cliff Rucker has stated USPS is aiming for $1 billion in 2012 EDDM sales.

via USPS shoots for $1 billion in annual Every Door Direct Mail sales : PostalReporter News Blog.

By cannibalizing other business, selling low-ball instead of selling the right program for each mail owner, downgrading mail currently already in the mail stream (chalking it up to the internet, the economy, etc. etc.), alienating current mail service “partners”, and carefully controlling the reporting on the project, EDDM could be reported on as a $1 billion dollar business for the USPS in 2012.

Written by Lisa.Bowes

January 24th, 2012 at 1:58 pm

Posted in USPS

2 Responses to 'USPS shoots for $1 billion in annual Every Door Direct Mail sales'

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  1. BINGO!

    Cam Swegman

    24 Jan 12 at 2:55 pm

  2. Lisa,

    A great summary paragraph of what the USPS is doing while promoting the ‘Up’ of sales.

    Thank you.

    S.

    Steve S.

    24 Jan 12 at 4:49 pm

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