Thoughts on USPS Change Strategy…and the Danger of Velocity Without Focus

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Change.  Yes, the USPS needs to change, on that I’m in agreement.  However, I don’t agree with the nature of the changes of late.

See some different definitions of change below:

1.   to make the form, nature, content, future course, etc., of (something) different from what it is or from what it would be if left alone.

2. to substitute another or others for; exchange for something else, usually of the same kind.

Unfortunately, these two interpretations are what USPS seems to be focused on.  They need to look harder at the definitions of change, they are missing something.  The new PMG, at her swearing in ceremony, made comments to support this, including

“The challenge for the Postal Service is to embrace a faster pace of change”

As evidenced by the recent disastrous rate filing that was (rightfully so) remanded by the PRC, this strategy is doing far more harm than good.  Change and speed without focus almost always results in a crash, and effectively slows progress rather than speeding it up.
There is a component of the definition of change that seems to be missing from the USPS strategy, and that is to transform or convert.  Transformations do not need to take place overnight to be successful.  In fact, the best and most beneficial transformations are methodical, well thought-out, carefully planned, and well-executed. 
Rather than “planning’ with a scatter gun, USPS needs to focus, aim, and hit targets.  Speeding change isn’t working out so well for them.  Focus on DELIVERING THE MAIL.  Carefully plan – and execute – achievable, targeted goals.  Recognize when a plan is going off the tracks, and rather than speeding up and wrecking the train, ease back, adjust, and keep moving forward.  A slower pace is far better in the long run  (unless your goal is, in fact, a train wreck).
The transformation of the Postal Service is necessary.  Doing it quickly, haphazardly, and causing a great deal of damage along the way, however, is not necessary.  Mistakes are to be expected, but – learning from those mistakes – and adjusting accordingly – should also be recognized as a strategy towards preserving and expanding the USPS.
Slow down, USPS, and get things right.  Focus on your core mission (delivery!)  LISTEN to your business partners when they advise.  We’re all in this together, and if all of us were rowing in the same direction, the changes you seek will come, with far less angst, and much greater success.

Written by Lisa.Bowes

March 9th, 2015 at 9:04 am

Posted in USPS

One Response to 'Thoughts on USPS Change Strategy…and the Danger of Velocity Without Focus'

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  1. The marketing of change vs. the implementaion could be summed up in three words. “Ready-Fire-Aim!”

    Glenn Dwyer

    9 Mar 15 at 6:18 pm

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