Problem: no one uses APCs. Solution: call them something else!

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So the postal service has come up with the perfect solution- rebranding! The USPS has become somewhat obsessive about the concept of “branding” in recent years, so it’s perhaps not a big surprise that when the agency asked its customers about APCs, it wasn’t to learn which features people wanted in a vending machine, but rather “what should we call it?”

Problem: no one uses APCs. Solution: call them something else! – postalnews blog.

Misguided “solution”.

What is that saying?  Something about making a silk purse out of a sow’s ear?

Written by Lisa.Bowes

September 28th, 2011 at 12:09 pm

Posted in USPS

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