Problem: no one uses APCs. Solution: call them something else!
So the postal service has come up with the perfect solution- rebranding! The USPS has become somewhat obsessive about the concept of “branding” in recent years, so it’s perhaps not a big surprise that when the agency asked its customers about APCs, it wasn’t to learn which features people wanted in a vending machine, but rather “what should we call it?”
Problem: no one uses APCs. Solution: call them something else! – postalnews blog.
Misguided “solution”.
What is that saying? Something about making a silk purse out of a sow’s ear?
