Mailing Industry Suffers Setback in Fight to Ward Off Exigent Postal Hike | Adweek

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“Rather than lowering prices at times of weak sales, a common practice in businesses across the United States, the Board of Governors has misguidedly decided that raising prices will help cure its lack of sales. On the contrary, the problem of decreased mail volume will only worsen as mailers cease to rely upon the United States mail to reach consumers,” said the Direct Marketing Association.

And instead of the mailing industry working on real reform at the U.S.P.S., mail stakeholders find themselves having to divert resources to stopping a rate increase.

“We are deeply disappointed that, despite the facts, the board of governors chose to seek a counterproductive rate increase instead of working with the industry to secure meaningful, long-term reforms through congressional action,” said Mary Berner, president and CEO of the Association of Magazine Media.

via Mailing Industry Suffers Setback in Fight to Ward Off Exigent Postal Hike | Adweek.

 

Written by Lisa.Bowes

September 27th, 2013 at 3:52 pm

Posted in USPS

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