Door deliveries work better for mail advertisers. Here’s why that matters. – The Washington Post

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The idea is that mail carriers could do their jobs faster and far more efficiently by avoiding deliveries to doorsteps. But a new report from the USPS inspector general’s office casts doubt on how much the change would benefit the agency financially.

A survey commissioned by the watchdog agency showed that door-delivery customers engaged more with mail advertisements than residents who use curbside and cluster mail boxes.

via Door deliveries work better for mail advertisers. Here’s why that matters. – The Washington Post.

Written by Lisa.Bowes

April 21st, 2015 at 7:19 pm

Posted in USPS

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