Archive for September 15th, 2014

USPS Commissions Brain Research on Direct Mail – Direct Marketing News

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The Office of the Inspector General (OIG) of the U.S. Postal Service is in the process of reviewing neuroscience researchers to investigate the different ways the human brain responds to physical and digital media. Specifically, it would like to unearth scientific evidence of the role direct mail plays in consumer engagement and buying decisions.

OIG believes such a study could add a physiological research component to the growing body of analysis of consumer interaction across multiple marketing channels. Small- and medium-sized businesses that cannot afford such research could benefit from access to it through the Postal Service’s “concierge services,” stated the OIG in a Request for Information it issued last month.

via USPS Commissions Brain Research on Direct Mail – Direct Marketing News.

Focus on delivery.

Written by Lisa.Bowes

September 15th, 2014 at 5:26 pm

Posted in USPS

Spencer bans curbside mailboxes in historic district

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Town Attorney Rivers Lawther recommended going through the Planning Board and Historic Preservation Commission to show that mailboxes on the curb are incompatible with the town’s historic district.

Aldermen asked both those boards to review the issue in light of safety and traffic concerns, citizen complaints, aesthetics and historical inappropriateness, Smith said this week. Both boards recommended adopting the ban.

via Spencer bans curbside mailboxes in historic district | Salisbury Post.

Interesting conundrum, if USPS tells you to move your box and town tells you not to move your box….

Written by Lisa.Bowes

September 15th, 2014 at 2:43 pm

Posted in USPS