Archive for March, 2014

PRC Advisory Opinion on USPS Load Leveling

without comments

ADVISORY OPINION ON SERVICE CHANGES ASSOCIATED WITH STANDARD MAIL LOAD LEVELING

via Docket No. N2014-1_Advisory Opinion.pdf.

I’ll be reviewing this thoroughly tonight with great interest, and will excerpt and comment in greater depth.

Written by Lisa.Bowes

March 26th, 2014 at 3:32 pm

Posted in USPS

Postal Service releases its February financial statement: First impressions of the rate increase?

without comments

Postal Service releases its February financial statement: First impressions of the rate increase? | Save the Post Office.

Unfortunately, the full effect of the rate hikes won’t be made evident until budgets start running out around October.  Additionally, the uncertainty caused by last minute increases will drive mail out of the mail stream permanently.

Written by Lisa.Bowes

March 25th, 2014 at 9:16 pm

Posted in USPS

Postal Service drives toward tech future

without comments

Written by Lisa.Bowes

March 24th, 2014 at 5:22 pm

Posted in USPS

Why it Pays to Pay it Forward

without comments

Why it Pays to Pay it Forward – Direct Marketing News.

Good article providing some good advice.

Written by Lisa.Bowes

March 22nd, 2014 at 11:59 am

Posted in USPS

In a First, the PRC Releases a Special Report on USPS Finances – Direct Marketing News

without comments

If the U.S. Postal Service were truly a free-market player in American business, it would most likely be in bankruptcy court about now, according to a detailed analysis of the Post Office’s 2013 financial results released today by the Postal Regulatory Commission PRC. For the first time, the Commission released its report separately from, and in advance of, its Annual Compliance Determination assessing postal rates and services.

“In response to the many concerns and questions regarding the financial position of the United States Postal Service, my colleagues and I have determined that our analysis…should be published separately to provide greater clarity, transparency, and accountability,” wrote PRC Chairman Ruth Goldway in an introductory letter to the report. “Without ready access to capital, the Service is constrained in its ability to invest in new products, technology, and operating systems that are necessary for its future success.”

via In a First, the PRC Releases a Special Report on USPS Finances – Direct Marketing News.

Written by Lisa.Bowes

March 22nd, 2014 at 11:57 am

Posted in USPS

Postal Service CIO Makes a Case for Intelligent Mail – Direct Marketing News

without comments

During the Postmaster General’s keynote presentation at the National Postal Forum, Postal Service CIO Jim Cochrane made a point that cannot be asserted too often in marketing circles. “Direct mailers,” he said, “were the first movers in data analytics.”

“I am ever amused by practitioners of “new” digital marketing methods who, through complicated machinations of SaaS software programs and unholy alliances with megalithic ISPs, “invent” behavioral targeting methods that direct mailers have been using since Sears invented catalogs. List brokers are the original data brokers.

Cochrane: Cross-channel demands Full Servie IMb.
Cochrane: Cross-channel demands Full Servie IMb.

via Postal Service CIO Makes a Case for Intelligent Mail – Direct Marketing News.

Written by Lisa.Bowes

March 21st, 2014 at 10:11 am

Posted in USPS

USPS to deploy 75,000 next-generation package scan devices « Post & Parcel

without comments

About 75,000 of the next-generation devices are expected to be distributed to city and rural mail carriers by the Postal Service from August to December this year.

The initial deployment is expected to take place mainly in major metropolitan areas, including locations where USPS is expanding its package services with Sunday deliveries. A second phase deploying an additional 75,000 devices is expected to take place in 2015.

The Postal Service said the technology can support both current real-time scanning needs for its postal products and services, and also future scanning requirements, with new functionality provided through software updates.

via USPS to deploy 75,000 next-generation package scan devices « Post & Parcel.

Written by Lisa.Bowes

March 21st, 2014 at 10:03 am

Posted in USPS

Mail carriers get new mobile device — FCW

without comments

Mail carriers get new mobile device — FCW.

This device will not be limited to only package information, letter and flat mailers will also benefit from the information exchange.

Written by Lisa.Bowes

March 21st, 2014 at 10:02 am

Posted in USPS

PMG at NPF

without comments

From an Industry Alert

Marketers Giving Mail A Fresh Look, Says Postmaster General

Changing media landscape, integration with digital technologies, strong return on investment sparking reappraisal of mail’s role in marketing mix

WASHINGTON — In a keynote speech at the National Postal Forum—the annual mailing industry trade show—Patrick R. Donahoe, Postmaster General and Chief Executive Officer of the Postal Service, today described a changing attitude of marketers toward the role of direct mail as a means of attracting and retaining customers.

“We’re seeing mail being used in some tremendous new ways—especially as part of integrated marketing campaigns,” said the Postmaster General. “All of this is leading to a reappraisal of the role of mail in the marketing mix—and we’re starting to see the beginnings of that reappraisal.”

Providing perspective on the changing media landscape and the use of new technologies to improve the effectiveness of mail for both senders and receivers, the Postmaster General and other senior postal leaders discussed trends in the use of mail and efforts by the Postal Service to spur growth in the mailing industry.  “Our industry needs to give all marketers a sense that mail can be used in new ways,” said Donahoe. “We need to drive a better understanding of the value mail brings to integrated marketing campaigns.”

“Mail is the most effective channel for driving customers to a retail location and for driving customers to websites,” Donahoe added. “You can use mail to launch a video on a smart phone, or to make quick purchases out of a catalog or a flyer. We’re now able to measure and analyze all of these interactions—that’s adding value for senders and causing marketers to give mail a fresh look.”

The Postmaster General urged the mailing industry in attendance to talk with customers about new ways of using data and analytics to optimize return on mail and integrated campaigns. Specifically, Donahoe mentioned the need to:

  1. Make mail more personally relevant and tailor mail pieces more to an individual.
  2. Accelerate the adoption of technologies that make mail more actionable, with emphasis on speeding the customer’s purchasing process.
  3. Expand the functionality of mail by embedding technologies and enabling interactions with devices, such as mobile phones and tablets.
  4. Invest more in industrywide creativity, such as mail pieces that use color, irregular sizes and novel construction.

With advancements in augmented reality, QR codes and Personalized Uniform Resource Locators (PURLs), which are unique and personalized websites created especially for each recipient of a direct mail or email campaign, mail can be a lynchpin for integrated marketing campaigns with interaction of digital and social media.

“All of these strategies are focused on creating a more valuable experience for the receiver of mail—making mail more valuable within the marketing mix,” said Donahoe. “That means getting very thoughtful about the receiver of mail and the mail experience.”

Donahoe also announced plans to partner with the mailing industry to study the behaviors of consumers who opt to forgo paper statements and receive only digital statements.  “First-Class Mail is a powerful communication channel because people will open a statement and look at it. They’ll spend some time with it. They’ll notice a change. They’ll catch an error,” said Donahoe. “I’m not sure that’s the case with someone who gets an email stating that their online statements are ready.”

A video of Donahoe’s full speech will be posted online when it is available at about.usps.com/news.

The National Postal Forum is an annual national gathering of the mailing industry’s most influential thought leaders, innovators and visionaries. The 2014 Forum takes place March 16–19, 2014, at National Harbor, MD, and features four days of inspired addresses, instructional workshops and networking events designed to enable greater successes for the mailing industry and associated businesses.

 

Written by Lisa.Bowes

March 20th, 2014 at 12:22 pm

Posted in USPS

National Postal Forum

without comments

Making my way down to NPF, if attending please stop by our booth 2116 and say hello!  Look for dome live blogging from the show floor next week. See you there.

Written by Lisa.Bowes

March 14th, 2014 at 2:28 pm

Posted in USPS