Archive for March 21st, 2014

Postal Service CIO Makes a Case for Intelligent Mail – Direct Marketing News

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During the Postmaster General’s keynote presentation at the National Postal Forum, Postal Service CIO Jim Cochrane made a point that cannot be asserted too often in marketing circles. “Direct mailers,” he said, “were the first movers in data analytics.”

“I am ever amused by practitioners of “new” digital marketing methods who, through complicated machinations of SaaS software programs and unholy alliances with megalithic ISPs, “invent” behavioral targeting methods that direct mailers have been using since Sears invented catalogs. List brokers are the original data brokers.

Cochrane: Cross-channel demands Full Servie IMb.
Cochrane: Cross-channel demands Full Servie IMb.

via Postal Service CIO Makes a Case for Intelligent Mail – Direct Marketing News.

Written by Lisa.Bowes

March 21st, 2014 at 10:11 am

Posted in USPS

USPS to deploy 75,000 next-generation package scan devices « Post & Parcel

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About 75,000 of the next-generation devices are expected to be distributed to city and rural mail carriers by the Postal Service from August to December this year.

The initial deployment is expected to take place mainly in major metropolitan areas, including locations where USPS is expanding its package services with Sunday deliveries. A second phase deploying an additional 75,000 devices is expected to take place in 2015.

The Postal Service said the technology can support both current real-time scanning needs for its postal products and services, and also future scanning requirements, with new functionality provided through software updates.

via USPS to deploy 75,000 next-generation package scan devices « Post & Parcel.

Written by Lisa.Bowes

March 21st, 2014 at 10:03 am

Posted in USPS

Mail carriers get new mobile device — FCW

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Mail carriers get new mobile device — FCW.

This device will not be limited to only package information, letter and flat mailers will also benefit from the information exchange.

Written by Lisa.Bowes

March 21st, 2014 at 10:02 am

Posted in USPS