Archive for February 6th, 2014

Mailers Prepare to Deal With a Walloping Postal Rate Increase – Direct Marketing News

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… mailers—and especially catalog marketers—had print runs and lists completed before the increase went through, the Postal Service is likely to experience a boom in Q1 revenues. But the gains figure to drop off precipitously in Q3, and mailer malaise will worsen in 2015, insiders say…

…Sen. Susan Collins (R-ME), one of the authors of the PAEA bill that established the exigency option, expressed disappointment over the PRC’s decision to implement it. “My concern is that a rate increase of this magnitude will worsen the Postal Service’s crisis by further driving down mail volume, eroding the Postal Service’s steadily declining customer base, and leading to a further decline in revenues,” she said in a written statement. “The Postal Service should be implementing more initiatives that will increase volume and attract more consumers. Even though temporary, these rate increases may well do just the opposite.”…

via Mailers Prepare to Deal With a Walloping Postal Rate Increase – Direct Marketing News.

Written by Lisa.Bowes

February 6th, 2014 at 4:44 pm

Posted in USPS