Archive for December 10th, 2012

Association of Marketing Service Providers

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Directly from the Association – a storied past, and an exciting new future!

The Mailing & Fulfillment Service Association would like you to know that it’s changing its name, effective January 2, 2013, to the Association of Marketing Service Providers.

This change does not indicate an abandonment of its traditional role as a trade association, but rather an evolution to reflect how the mailing community is itself evolving.  As the industry becomes less populated by niche or single-function businesses, such as printers, mail shops, or fulfillment companies, and as more and more forward-thinking businesses are moving to offer their clients comprehensive end-to-end services, it’s only fitting that our association should move with them.  We will continue to provide education, networking, and advocacy, only now to a broader constituency.

Concurrent with our name change, we will be moving to new offices.  As of January 1, 2013, our address will be:

Association of Marketing Service Providers
1800 Diagonal Rd., Suite 320
Alexandria, VA 22314-2862,

(across from the King Street Metro station). 

Our telephone and fax numbers will remain the same, but our website will be www.amsp.org, and our email format will be [Name]@amsp.org.

Despite these changes, we remain committed to working with you in the future on matters of common importance. Our new logo and usage guidelines are available online at: http://www.mfsanet.org/i4a/pages/index.cfm?pageid=5170

Written by Lisa.Bowes

December 10th, 2012 at 4:24 pm

Posted in USPS

USPS: Direct Mail With Mobile Technologies Is Changing the Way People Shop This Holiday Season

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“Long lauded for its ability to provide consumers with personalized and tangible information about products, promotions and sales, today’s direct mail, combined with Web technologies and smartphone apps, is offering holiday shoppers a media-rich experience that connects with them on a deeper, more personal level,” said Gary Reblin, vice president, Domestic Products, U.S. Postal Service. “Direct mail that includes personalized QR codes or personalized URLs, which link consumers to individualized discounts and special invites — usually with their names — tells recipients that the retailer knows who they are and what they want.”

via USPS: Direct Mail With Mobile Technologies Is Changing the Way People Shop This Holiday Season – postalnews blog.

Written by Lisa.Bowes

December 10th, 2012 at 11:38 am

Posted in USPS