Archive for October 15th, 2012

DMA Announces Data-Driven Marketing Institute During DMA2012 Opening Keynote

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DMA Announces Data-Driven Marketing Institute During DMA2012 Opening Keynote – Yahoo! News.

…DMA has created the Data-Driven Marketing Institute (DDMI) to engage the entire marketing industry in a coordinated campaign to set the record straight about the countless ways that data-driven marketing benefits consumers – and fuels the data-driven economy.

“The Data-Driven Marketing Institute (DDMI) will redouble DMA’s efforts to explain the benefits of the consumer data industry to the public and policymakers,” said Woolley, “with the goal of preventing needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation, tamping down unfavorable media attention, and reminding and educating consumers about the many and varied ways that their needs are met and they are thrilled and delighted.”

Written by Lisa.Bowes

October 15th, 2012 at 4:16 pm

Posted in USPS

Confusion, Misinformation Could Hinder USPS’s Early-Retirement Push

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Written by Lisa.Bowes

October 15th, 2012 at 8:17 am

Posted in USPS