Archive for September 17th, 2012

USPS: New Service May Not Be Beneficial To Marketers Or Consumers | Business 2 Community

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…As we reported earlier this year, direct mail is an essential element of any effective multichannel marketing mix. And any service that streamlines the process of creating and distributing mail should theoretically be a good thing. The key word here is “theoretically”.

However, it appears that EDDM is a “Spray and Pray” mailing process that saturates entire mailing routes without any targeting and without allowing consumers the chance to opt-in. In addition to this, all EDDM mail is emblazoned with the generic title “Postal Customer” in lieu of actual recipient names.

With so many recent developments in preference-driven marketing, this type of generic mass mailing appears contrary to today’s consumer demands. As we’ve written previously, marketers know that relevance means sending the right message to the right person at the right time. And, today’s empowered consumers want messages delivered per their individual media preferences.

Response, revenue, and customer retention don’t exist in a vacuum. They’re created by enriching customer experiences across the media mix. That will not be achieved by bombarding customers and prospects with junk mail.

via USPS: New Service May Not Be Beneficial To Marketers Or Consumers | Business 2 Community.

Written by Lisa.Bowes

September 17th, 2012 at 8:35 pm

Posted in USPS

The World of MIDs, CRIDS, and the Business Customer Gateway Webinar

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The Postal Service™ is hosting a series of webinars to assist mailers in transitioning from the POSTNET™ barcode to the Intelligent Mail® barcode. Coming up this week: 

The World of MIDs, CRIDS, and the Business Customer Gateway Webinar – will be held Thursday, September 20, 2012, at 1 p.m. EDT. The focus will be on Customer Registration IDs (CRIDs) and Mailer IDs (MIDs), the ways mail owners and mailing agents can acquire an MID and when and how it is used in the Intelligent Mail barcode, electronic mailing information and receipt of Full-Service data.

To join the online event:

https://usps.webex.com/usps/onstage/g.php?t=a&d=991144196

Clink the link or copy and paste the following link to a browser:

Complete webinar log-in information can be found on the RIBBS® Intelligent Mail Education page at https://ribbs.usps.gov/index.cfm?page=intellmailpresentations.

Written by Lisa.Bowes

September 17th, 2012 at 8:27 pm

Posted in USPS

IMb™ Services Update Revised Standards for Folded Self-Mailers | News | News | Mailing Systems Technology

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Written by Lisa.Bowes

September 17th, 2012 at 8:41 am

Posted in USPS