Archive for May 14th, 2012

U.S. Postal Service Incents Commercial Mailers to Combine Mobile Marketing With Direct Mail

without comments

The U.S. Postal Service is offering the 2012 Mobile Commerce and Personalization Promotion to encourage commercial mailers to use mobile marketing tools — such as QR codes — on their mail.

During July and August, the Postal Service is offering an upfront 2 percent postage discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a two-dimensional barcode or print/mobile technology that can be read or scanned by a mobile device. When scanned, the technology must activate a link directly to either a mobile-optimized Web page that allows the mail recipient to purchase a product or service or to a mobile-optimized and customized Web page uniquely tailored to the mail recipient and accessible by a personalized URL.

via U.S. Postal Service Incents Commercial Mailers to Combine Mobile Marketing With Direct Mail – The Business Journals.

Note from Lisa to Intelisent customers and prospects — we can handle all things Mobile barcode incentive.  Participation, tracking, advice and consulting to a positive result.  Contact me directly to learn more.

Written by Lisa.Bowes

May 14th, 2012 at 5:32 pm

Posted in USPS

The Costs of Inaction – Reforming the Postal Service

without comments

As we learned this week, the Postal Service is moving forward with cutting hours at post offices and offering retirement incentives for some postal workers across the country. Rather than forcing the Postal Service to continue to rely on these sorts of piecemeal, stopgap measures to cut costs, Congress must work to enact comprehensive reform that provides the tools and resources the Postal Service needs to survive in the 21st Century. The Senate has done this. The ball is in the House’s court. Although the Postal Reform Act of 2011 was passed out of the relevant House committee in October 2011, leaders in the House of Representatives have yet to schedule a vote on the bill. The Senate, however, passed a bipartisan postal reform bill, the 21st Century Postal Service Act, on April 25, 2012.

via The Costs of Inaction – Reforming the Postal Service – Tom Carper, U.S. Senator for Delaware.

Written by Lisa.Bowes

May 14th, 2012 at 2:31 pm

Posted in USPS