Archive for May 1st, 2012

Mobile barcode Commerce Promotion

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From a USPS Industry Alert, see notice below.  It is very unfortunate that the USPS is not prepared to support Mail Service Provider enrollment for their mail owner customers.  Most mail owners do NOT want to try to navigate the Business Customer Gateway and would prefer Mail Service Providers handle that for them.  The USPS continues to make it difficult for the Service Providers by try

Today marks the first day of registration for the 2012 Mobile Commerce and Personalization Promotion at  http://gateway.usps.com.  The promotional pricing program will be available to mailers from July 1 through August 31, 2012.  As a reminder, mail service providers who wish to enroll their customers in this promotion will be able to register beginning June 10, 2012.

Full details, including a program requirements document, user guide for the incentive tool enrollment and frequently asked questions document, are available online at the RIBBS website at https://ribbs.usps.gov/index.cfm?page=mobilebarcode. Registration for the 2012 Mobile Commerce and Personalization Promotion will remain open through August 30th.

Mobile technologies are one of the fastest growing marketing sectors. As the impact of technology continues to change the marketing landscape, combining mail with digital technologies is a logical step in developing new customer touch points for transactions while ensuring the mail remains a relevant part of the marketing mix.

The Postal Regulatory Commission approved the 2012 Mobile Commerce and Personalization Promotion on March 26. For business mailers who qualify, this promotion will provide an upfront 2 percent postage discount on Standard Mail® and First-Class Mail® letters, flats and cards (presort and automation only) that include a two-dimensional (2-D) barcode or print/mobile technology that can be read or scanned by a mobile device. The technology must directly lead the person to a mobile optimized website that allows the purchase of an advertised product or to a unique, mobile optimized and personalized web page.

Written by Lisa.Bowes

May 1st, 2012 at 3:30 pm

Posted in USPS

Postmaster general says Congress must act

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…Meanwhile, Congress does have a deadline for action: May 15. That’s the day a moratorium on Post Office closures will expire, at which point the Postal Service could begin to shutter some of its smaller offices and reduce its service, which could ultimately result in layoffs and potential service disruptions. But Donahoe sought to alleviate worries that such an outcome would be immediate.

“Our date of the 15th is not a date that we’re gonna make all kinds of changes. It’s never been intended to be a shutdown date for anything. The idea of the network changes is this: we will go very slow and methodically,” he said. The restructuring might happen over the next few months, he said, but would be paused to accommodate the high mail volume during holidays.

via Postmaster general says Congress must act – Management – GovExec.com.

Written by Lisa.Bowes

May 1st, 2012 at 1:40 pm

Posted in USPS

Have You Forgotten About the Value of Direct Mail?

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Written by Lisa.Bowes

May 1st, 2012 at 1:38 pm

Posted in USPS

Lieberman, Blumenthal hopeful legislation will save post offices – The Middletown Press : Serving Middletown, CT

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Written by Lisa.Bowes

May 1st, 2012 at 11:49 am

Posted in USPS