Archive for October 3rd, 2011

Direct marketing spending to hit $163 billion in 2011

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Marketers will spend $163 billion on direct marketing in 2011, a 5.6% increase compared with last year, according to a report released by the Direct Marketing Association (DMA) on Oct. 2.

via Direct marketing spending to hit $163 billion in 2011: DMA 2011 – Direct Marketing News.

Written by Lisa.Bowes

October 3rd, 2011 at 11:20 pm

Posted in USPS

Mailpiece Tracking – Not Just for Outgoing Mail

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I’m always surprised by the number of savvy mailers who are unaware of Origin Confirm mail piece tracking.  For reply mail, Origin Confirm returns mail processing data on customer responses, payments, orders, etc.  This data can be converted into timely information on when and where a mail piece is on its way to its destination.  The info can then be used to save money in production and postage for unnecessary second notices, improve and empower customer service, and help predict cash flow-to name but a few of the benefits.

If you are mailing any reply mail, Origin Confirm is worth looking into.  Feel free to contact me directly if you want to learn more.

Written by Lisa.Bowes

October 3rd, 2011 at 8:00 am

Posted in USPS