Archive for June 30th, 2011

Who’s Who in the Great Postal Service Debate

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Written by Lisa.Bowes

June 30th, 2011 at 11:32 pm

Posted in USPS

Completing PS Form 8125 Correctly Eliminates Potential Delays

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From the DMM Advisory:

Irregularities in drop ship forms can potentially delay mail acceptance, disrupting mailers’ production and distribution schedules.

When depositing mail at a USPS® destination entry facility, here are some important reminders for completing PS Form 8125, Plant-Verified Drop Shipment (PVDS) Verification and Clearance.

First, make sure that all mailer information on an original (not photocopied) PS Form 8125 is accurately completed.

This information includes completed sections for: Class of Mail, Mail Processing Category, Number of Pallets, and Entry Discounts Claimed; plus, Entry Office in the Destination Entry Post Office section.

Also, when the PVDS mailing arrives at the destination entry facility, either the Drop Shipment Appointment Number or the FAST® Scheduler ID must also be completed.

Lisa note:  This is often misinterpreted out in the field.  These items do NOT need to be filled out at the time of acceptance.  Only upon delivery to the destination are this info required.

For additional information, visit RIBBS®>Business Mail Acceptance>Drop Ship Checklist for Mailers or see Publication 804, Drop Shipment Procedures for Destination Entry.

Written by Lisa.Bowes

June 30th, 2011 at 3:02 pm

Posted in USPS

Postal Bulletin and Every Door Direct Mail Pitch

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Be sure to take a look at today’s Postal Bulletin 22314, especially this cover story section and the Every Door Direct Mail “For Internal Use Only” information it contains:

coverstory.pdf

Apparently, the USPS thinks the best way to get their folks to sell EDDM is to offer them a chance to win a trip to Las Vegas.

Also of note:

There is nothing, ZERO in this document advising USPS personnel to be careful not to down sell, to advise them NOT to try to sell EDDM to currently-paying-full-rate customers, to not use Permit information or other data collected from Mail Service Providers to use in contacting potential EDDM customers.

There is nothing that states that EDDM is supposed to bring in customers that are not currently in the mail.

Just a good old trip to Vegas.

The only selling point highlighted, repeatedly throughout the document is the caveat “without the need for a mailing list”…

…Totally undermining the mailing list industry, which has been out there selling USPS services all along.  At a higher rate of postage.

The amount of time and money spent on this marketing campaign would have been far better spent on promoting DIRECT MAIL as a whole.  ALL mailing should be made easier.   Not just this special program, which seems to have been designed by the USPS to circumvent their own restrictions and force unfair competition by capitalizing on their own complexity of rules – using simplification as a sales pitch.

Written by Lisa.Bowes

June 30th, 2011 at 11:47 am

Posted in USPS