Archive for June 21st, 2011

Every Door Direct Mail Tunnel Vision

with 5 comments

Horror stories (USPS sales calling on customers that are currently already in the mail stream) and complaints are still coming in to me from Mail Service Providers on the EDDM program.  Down-selling is rampant.  With the USPS working very hard to promote the program – often to the wrong target market – the USPS is eroding the very class of mail they need in order to survive, First-Class mail.  The practice of selling to existing permit holders, little effort in the way of pre-qualification, and no tracking of conversion rates (First-Class customers switching from First-Class to EDDM), the USPS is, and will continue to be, painting a cloudy picture of EDDM success. If mail is removed from the First-Class mail stream, and replaced at a far lower rate – is that success?  Or further erosion?

There is a very good opinion piece call-to-arms article on the subject here:
http://tinyurl.com/666gy2s

Written by Lisa.Bowes

June 21st, 2011 at 2:20 pm

Posted in USPS

An End to the Postal Service’s Wall Street Journal Subsidy?

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Dead Tree Edition: An End to the Postal Service’s Wall Street Journal Subsidy?.

Can anybody say “don’t bite the hand that feeds?”

Written by Lisa.Bowes

June 21st, 2011 at 2:05 pm

Posted in USPS