Archive for May, 2011

New Postage Statements

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From the DMM Advisory:

The June postage statements are posted on Postal Explorer®. These postage statements include minor changes to support the new roundtrip optical disc pricing for letters and flats and the upcoming Mobile Barcode Promotion.

Mailers have the option of using either the April 2011 or June 2011 Postage Statements. However, if you wish to take advantage of the new pricing options, the June 2011 postage statements are required.

Written by Lisa.Bowes

May 31st, 2011 at 10:25 pm

Posted in USPS

Postal Service sends out 2,400 RIF notices

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Under notices mailed out Friday, 2,429 employees were told that they could lose their jobs, face demotion or have to take other jobs at the same grade by the week ending Sept. 10. USPS Spokesman Mark Saunders said he did not have specific figures Tuesday for the numbers in each category. “Those are evolving,” he said.

Postal Service sends out 2,400 RIF notices – FederalTimes.com.

Written by Lisa.Bowes

May 31st, 2011 at 9:43 pm

Posted in USPS

The Complete Guide to QR-Code Technology

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The Complete Guide to QR-Code Technology

Very good resource, with examples.  QR = much more than just website links!  Explore the possibilities…

Written by Lisa.Bowes

May 31st, 2011 at 2:22 pm

Posted in USPS

USPS to reveal ideas on digital mail services this summer

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Written by Lisa.Bowes

May 31st, 2011 at 1:42 pm

Posted in USPS

USPS rule set to protect self-mailers from machine damage

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…A new set of guidelines to avoid problems has been in the works for some years, but now looks likely to see the light of day this summer, with a final rule to be published in the Federal Register in the fall.

Updating the Mailers’ Technical Advisory Committee in Washington DC yesterday, USPS manager of operational requirements Krista Finazzo said as well as reducing damage and delays, the new specifications would help save processing costs.

“We have had to divert items to the flats processing operations to avoid machine jams, and flats are 13 times more costly to process than the letter stream,” she said. “We need to address this problem.”

Drawing up the guidelines for folded self-mailers has been a balance between the need to improve processing and the freedom for advertisers to innovate in direct mail…

USPS rule set to protect self-mailers from machine damage | Post & Parcel.
Krista Finazzo and her team have done a terrific job collaborating with the industry in working out these specifications.  Several meetings were held, many of which I had the oppotunity to participate in.  Ample lead time, notifications, and educational materials will help with the transition.  The USPS has been very sensitive to the needs of both sides of the equation.

Written by Lisa.Bowes

May 30th, 2011 at 9:47 pm

Posted in USPS

Memorial Day

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I had the opportunity to visit Arlington Cemetery during “Flags-in” activities last week after MTAC.  It was a solemn reminder of the sacrifices made by our armed forces.

“Each year for the past 40 years, the 3rd U.S. Infantry (The Old Guard) has honored America’s fallen heroes by placing American flags before the gravestones and niches of service members buried at both Arlington National Cemetery and the U.S. Soldier’s and Airmen’s Home National Cemetery just prior to Memorial Day weekend.

The tradition, known as “flags in,” has been conducted annually since The Old Guard was designated as the Army’s official ceremonial unit in 1948. Every available Soldier in the 3rd U.S. Infantry participates, placing small American flags one foot in front and centered before each grave marker.”

http://www.army.mil/article/58442/Soldiers_put__flags_in__at_nation_s_cemetery/

Be sure to take a moment this Memorial Day holiday to reflect, remember, honor, and give thanks for those that have served, are serving now, and will serve in the future.  We ow a debt that can never be repaid in full.

Written by Lisa.Bowes

May 30th, 2011 at 6:00 am

Posted in USPS

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Written by Lisa.Bowes

May 29th, 2011 at 12:13 pm

Posted in USPS

The Wrong Way to Sell EDDM

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“Small businesses are vitally important to the Postal Service,” said USPS Marketing Manager Gary Gardetto. “Some may have been reluctant to use direct mail because of the price and perceived complexity of using the product. However, that perception is about to change.”

Postal Service offers direct mail workshops – Mauinews.com | News, Sports, Jobs, Visitor’s Information – The Maui News.
This is a good example of a bad way to sell Every Door Direct Mail – by stating that other USPS offerings are expensive and difficult!  Direct mail service providers abide by the rules set by the USPS.  To have that used against them in USPS sales tactics is bad practice.

Written by Lisa.Bowes

May 28th, 2011 at 7:02 pm

Posted in USPS

DMM Revision: Revocation of Permit Imprints

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DMM Revision: Revocation of Permit Imprints

Effective June 6, 2011, the Postal Service™ will revise Mailing Standards of the United States Postal Ser­vice, Domestic Mail Manual (DMM®) 604.5.2.2 to specify that one of the conditions that a permit imprint may be revoked, among others, is for failure to mail using the per­mit or pay the fees for a 2-year consecutive period.

DMM Revision: Revocation of Permit Imprints.

Written by Lisa.Bowes

May 28th, 2011 at 12:08 pm

Posted in USPS

What’s New: Every Door Direct Mail-Retail

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What’s New: Every Door Direct Mail-Retail.

This summary of Every Door Direct Mail Retail option appears in the current USPS Postal Bulletin May 19, 2011.  Nowhere on this page is it stated (neither clearly or even alluded to) that EDDM is for mailers who are not currently in the mail stream. The intent of the program, as stated by Paul Vogel, President and Chief Mrketing/Sales Officer, USPS, is to bring new mail into the mailstream, not to downgrade what currently exists.  At MTAC this week, Mr. Vogel even offered to follow up on any reports of USPS salespeople calling on current mailing customers to downgrade service out in the field.

In defense of the USPS Salespeople out there, if the USPS is sincere, it would behoove them to state the intent clearly in the information on EDDM that is being disseminated.

Also, USPS Salespeopl have a contest with a trip to Las Vegas dangled in front of them as an incentive to sell EDDM – to me, the facts surrounding the USPS finanaces you’d think would be incentive enough without a gimmicky trip.  Get serious.

Written by Lisa.Bowes

May 28th, 2011 at 12:05 pm

Posted in USPS