Archive for April, 2010

Small Business & Graphic Design News » Email spam may be increasing the effectiveness of direct mail marketing

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Written by Lisa.Bowes

April 22nd, 2010 at 7:35 am

Posted in USPS

USPS Summer Sale (Standard Mail) Resources

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Per the DMM Advisory today, the USPS Standard Mail incentive sale has been approved by the Postal Rate Commission.  Details can be found in the posted Federal Register notice.

The Sale will provide a 30 percent credit on postage paid by Standard Mail customers mailing an increased volume of letters and flats above a predetermined threshold. The program period will run from July 1 through September 30, 2010.

Invitation letters will automatically be sent to eligible customers by May 1, 2010. Mailers who want to participate in the program and believe that they meet the minimum eligibility criteria, of mailing 350,000 Standard Mail letters or flats within the program qualification period, may request a review of their eligibility by contacting summersale@usps.gov no later than May 15, 2010.

Written by Lisa.Bowes

April 21st, 2010 at 1:03 pm

Posted in USPS

The Postal Service’s Union Problem

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Written by Lisa.Bowes

April 20th, 2010 at 9:43 am

Posted in USPS

Full-Service Intelligent Mail USPS Release #4

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Full-Service Intelligent Mail USPS Release #4 is now slated for implementation November 2010. This release will be a “big-brother is watching – and charging – you” release. Intelligent Mail barcode Mail Quality reports will be beefed up, in order to support the USPS non-compliance revenue stream. Instead of looking at compliance issues as a way to improve the mailstream, the Postal Service is more focused on catching errors and charging for them – in most cases the loss of the tiny Intelligent Mail discount and Full-Service benefits for Full-Service Intelligent Mail users. This will make the risks associated with presenting Full-Service mailings all the more difficult to alleviate. The USPS will also be implementing reports designed to catch and charge those receiving Full Service “Free” ACS and then failing to update the addresses within the required time frame.

Other areas having to do with Full-Service compliance penalties include verification of the following requirements:
*Tray, Sack, and Pallet tag/placard correctness and 45-day unique barcode identifiers
*Mailpiece barcode 45-day uniqueness
*FAST Drop Ship appointments
*Barcode Mailer ID and Service Type Code correctness
*Customer/Supplier Agreement verification
These verifications can be done all the way to the piece level, so the non-compliance ramifications can end up being assessed on a portion or on the entire mailing. IMb verifications will be done via the eDocumentation, it is important to note that the risk carries all the way through to delivery; an error can be picked up at any time in the mailstream – not just at verification. Loss of both the discount and any Full-Service ACS information is always going to be a possibility, with little room for recourse from the mailer or mail owner.

On a positive note, the USPS changed the Standard Mail Full Service ACS timeframe requirement from 30 days (a near-impossibility), to the more reasonable 95 day compliance timeframe. The industry, and several vociferous MTAC Associations, have long lobbied for the change. No idea what finally prompted the USPS to take the appropriate action and adjust, but it is a welcome change.

Written by Lisa.Bowes

April 19th, 2010 at 10:53 am

Posted in USPS

Hallmark joins USPS for paid greetings

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Hallmark has launched the Postage Paid Greetings card line with the US Postal Service. The company announced the product at the National Postal Forum conference on April 12, during the general session.

Hallmark joins USPS for paid greetings – DMNews.

Written by Lisa.Bowes

April 19th, 2010 at 9:40 am

Posted in USPS

Highlights of National Postal Forum

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Written by Lisa.Bowes

April 19th, 2010 at 8:41 am

Posted in USPS

USPS and Congress trade barbs

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Written by Lisa.Bowes

April 17th, 2010 at 2:00 pm

Posted in USPS

Discussion: NPF – National Postal Forum | LinkedIn

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Written by Lisa.Bowes

April 16th, 2010 at 3:22 pm

Posted in USPS

The “Irreplaceability” of Direct Mail – Printing Industry Analysis from WhatTheyThink

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Written by Lisa.Bowes

April 16th, 2010 at 10:37 am

Posted in USPS

National Anthem, American Flag, Respect and Tradition

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Although this is outside of the scope of my usual post topics, since this occurred at NPF it bears some relevance to Postal Affairs.  At the opening session of the National Postal Forum, in the past it has always been a tradition to include a color guard, and a rendition of the National Anthem.  I received several comments privately regarding some issues this year.  The color guard was missing.  The flag was computer generated on the presentation screen.  In keeping with the Nashville theme, the National Anthem was a stylized, country version – although not traditional, those who I spoke to did not have a problem with the arrangement.  However, the gentleman that performed the Anthem also wore his hat throughout.  I am sure this was not an intentional slight, but Veterans and others in attendance felt it was disrespectful.  I tried to think back to where I learned flag etiquette – it was as a Girl Scout in grade school.  Not so sure young people today always have the opportunity to learn about the Anthem, flag, and respect.  Those of us who want the traditions continued have a responsibility to pass that knowledge along.

Scroll to the bottom of this page for some more information.  What do you think?

Written by Lisa.Bowes

April 16th, 2010 at 9:58 am

Posted in USPS