Archive for April 6th, 2010

More on the USPS Direct Mail Solicitation – MFSA Response

without comments

The note below from Leo Raymond, VP of Postal and Member Relations,  of the Mailing and Fulfillment Service Association (MFSA), with permission.  Timely discussion on the MFSA ListServ, and representation at USPS HQ are just two of the member benefits available to Association members.

From: Leo Raymond [mailto:LRaymond@mfsanet.org]
Sent: Tuesday, April 06, 2010 11:39 AM
To: Listserve
Subject: [mfsanet] DM News article

Clearly many of you have seen the DM news article about the USPS RFI on developing a “direct mail solution.” As the article and the solicitation itself indicate, this is a request for information, not a request for interested companies to bid on a partnership arrangement or business opportunity.
Therefore, it’s premature to leap to any conclusions about what’s going to be the outcome of the RFI or anything else.

Having said that, however, it’s clear that the agency wants to find new revenue streams and/or new ways to stimulate mail volume – as it outlined in its plan (“Envisioning America’s Future Postal Service”). In that plan, it mentioned hybrid mail among the ways to expand its products and services. Though we all support a healthier Postal Service, we do not support competitive actions – like Mailing OnLine – that infringe on our businesses. Therefore, the true issue here should not be how the Postal Service can bring in new users to the mail, but how it connects those potential users to commercial mailing service companies. The solicitation does not detail that, so it’s too early to react to an unknown.

MFSA will be meeting with senior postal executives in the next few weeks; we will convey our concerns as necessary, and we’ll keep members informed accordingly. In the meantime (and I’m preaching to the choir here), it would be helpful if those of you who participate in the Listserve, in chapter meetings, and other MFSA member-focused programs would let their inactive colleagues know that their association – or the one to which they should belong – is working to protect their interests, and that their involvement and support is needed to make our work successful.

Written by Lisa.Bowes

April 6th, 2010 at 11:44 am

Posted in USPS

Postal Service Researches Direct Mail Service

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Small/Medium Enterprise – Direct Mail Solution

Postal Service researches direct mail service – DMNews.

The USPS is conducting market information research to identify interested organizations with the capability to partner with the USPS to develop; host; and market a go-to-market strategy.

Solicitation Number: RFI-SMEDM-03302010

In my opinion, the USPS needs to streamline, focus, and define itself as the DELIVERY company that they are.  Get all areas of delivery straightened out before looking to other ventures that are already well-served by the private sector.  This bears careful monitoring, and sets a bad precedent.

Companies responding to this solicitation she proceed with caution as well.  This is “market research”, not a request for proposal.  Chances are, the USPS will learn and use what is shared freely, and go off on their own to develop a product that competes with the very companies who provide the information in the first place.

Written by Lisa.Bowes

April 6th, 2010 at 10:38 am

Posted in USPS